Hi 👋 I’m Felicia
Lead Product & UX Designer 🌟
Hi 👋 I’m Felicia
Lead Product & UX Designer 🌟
Hi 👋 I’m Felicia
Lead Product & UX Designer 🌟
Hi 👋 I’m Felicia
Lead Product & UX Designer 🌟
My creative journey began in elementary school in Bucharest, drawing and hand-lettering on school desks. After moving to Toronto and working as an illustrator, I realized I could make a bigger impact by designing experiences that resonate with people — like building ClaraAi, app that helps artists connect with galleries worldwide. Art was always my language.
My creative journey began in elementary school in Bucharest, drawing and hand-lettering on school desks. After moving to Toronto and working as an illustrator, I realized I could make a bigger impact by designing experiences that resonate with people — like building ClaraAi, app that helps artists connect with galleries worldwide. Art was always my language.
My creative journey began in elementary school in Bucharest, drawing and hand-lettering on school desks. After moving to Toronto and working as an illustrator, I realized I could make a bigger impact by designing experiences that resonate with people — like building ClaraAi, app that helps artists connect with galleries worldwide. Art was always my language.
My Design Approach
My Design Approach
I lead end-to-end product design that starts with empathy and drives impact. Currently at MuseCraft Labs, I design SaaS and AI tools that empower overlooked users to thrive — because good design is good for business.
I create structure from chaos.
I’ve worked in high-pressure environments where goals were unclear, teams were growing fast, and UX was brought in late. I step in, ask just enough questions to get aligned — creating space to make better decisions together.
I balance strategy with empathy
I care about people and how they work
Good UX depends on collaboration. I stay flexible and supportive when things are messy working together to get unstuck. I don’t have all the answers, but I work hard to create momentum and build trust along the way.
My Design Approach
I create structure from chaos
I’ve worked in high-pressure environments where goals were unclear, teams were growing fast, and UX was brought in late. I step in, ask just enough questions to get aligned — creating space to make better decisions together.
I balance strategy with empathy
I care about people and how they work
Good UX depends on collaboration. I stay flexible and supportive when things are messy working together to get unstuck. I don’t have all the answers, but I work hard to create momentum and build trust along the way.
Selected Work
Design is in the details. Below are a few case studies where I’ve applied this approach to tackle product problems, strengthen team collaboration, and ship strategic solutions.
Case Studies
Case Studies
Design Leadership
Collaboration
Design Leadership
Collaboration
UX Research
User Testing
UX Research
User Testing
UX Design
Design Thinking
UX Design
Design Thinking
Career Highlights
Career Highlights
MuseCraft Labs
Design Founder
Jan 2024 - Currently
MuseCraft Labs
Design Founder
Jan 2024 - Currently
MuseCraft Labs
Design Founder
Jan 2024 - Currently
MuseCraft Labs
Design Founder
Jan 2024 - Currently
Info-Tech / SoftwareReview
Senior UX Designer
May 2022 - Jan 2024
Info-Tech / SoftwareReview
Senior UX Designer
May 2022 - Jan 2024
Info-Tech / SoftwareReview
Senior UX Designer
May 2022 - Jan 2024
Info-Tech / SoftwareReview
Senior UX Designer
May 2022 - Jan 2024
BrainStation
UX Design Diploma
Jan 2022 - April 2022
BrainStation
UX Design Diploma
Jan 2022 - April 2022
BrainStation
UX Design Diploma
Jan 2022 - April 2022
BrainStation
UX Design Diploma
Jan 2022 - April 2022
Home.ca
Product Designer
Sep 2017 - Dec 2020
Home.ca
Product Designer
Sep 2017 - Dec 2020
Home.ca
Product Designer
Sep 2017 - Dec 2020
Home.ca
Product Designer
Sep 2017 - Dec 2020
What Peers Are Saying
What Peers Are Saying
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group