Hi 👋 I’m Felicia
Lead Product Designer
Hi 👋 I’m Felicia
Lead Product Designer
Hi 👋 I’m Felicia
Lead Product Designer
Hi 👋 I’m Felicia
Lead Product Designer
I work across the full complexity of enterprise SaaS. Based in Toronto, Canada.
I work across the full complexity of enterprise SaaS. Based in Toronto, Canada.
I work across the full complexity of enterprise SaaS. Based in Toronto, Canada.
I work across the full complexity of enterprise SaaS. Based in Toronto, Canada.
My Skills
My Skills
My Skills
Strategic thinking • User research that drives product decisions • Data analysis • Process innovation • Cross-functional collaboration • 15+ years of visual and product execution
Strategic thinking • User research that drives product decisions • Data analysis • Process innovation • Cross-functional collaboration • 15+ years of visual and product execution
Selected Work
Case Studies
Case Studies
Design Leadership
Collaboration
Design Leadership
Collaboration
Design Leadership
Collaboration
Design Leadership
Collaboration
UX Research
Product Design
UX Research
Product Design
UX Research
Product Design
UX Research
Product Design
UX Design
Product Design
UX Design
Product Design
UX Design
Product Design
UX Design
Product Design
What Peers Are Saying
What Peers Are Saying
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group
“Working with Felicia was a genuine pleasure. Among her many skills, what truly sets her apart is her dedication to UX best practices, coupled with a passion for continuous learning and knowledge sharing with peers. Felicia's proactive approach to stepping out of her comfort zone has consistently demonstrated a positive impact on products, processes and team collaboration.“
Daniela
Senior UX Designer, Info-Tech Research Group